Give It Up for Differentiation

I was interviewed recently by Jean Van Ryzin of Selling to Seniors about my thoughts on the communications strategies that were in play this presidential election. Like any brand, in order to be successful and memorable, a campaign must employ clear, distinct messaging. Looking purely through a communications and marketing lens, I feel the Obama brand did a fantastic job when it came to communication strategy--both development and execution.

Rather than promote a series of varied ideas and complicated commitments, this campaign was laser focused—and remained that way. This simplicity and crystal clear messaging allowed Americans to boil down the platform and hold onto a clear understanding of what this candidate stands for. When it comes down to it, good positioning strategy is about what you are willing to give up to be differentiated from the competition. The Obama brand clearly accomplished this.

Check out the full article published by Selling to Seniors.

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Lori Bitter - President
JWT Boom - info@jwtboom.com