Welcome to BOOMBOX, our agency blog about Boomers—what they’re thinking, what they’re doing, and what marketers are thinking and doing about them. First, as a matter of transparency and disclosure, I am the Creative Director at JWT BOOM. And all we do is focus on Boomers and consumers over 40. And yes, I am a Boomer.
We’ll be looking at trends, creative executions, and general observations about the 78 million of those people who the demographers have labeled “Baby Boomers”. There’re a lot of ‘em and there’s lots to say.
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Jim Hallock - Executive Creative Director
JWT Boom - info@jwtboom.com
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- JWT BOOM
- A preeminent Boomer think tank and a leading global advertising agency form a new hybrid JWT BOOM
When your success depends on consumers 40+
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