The Motrin Brouhaha

What a brouhaha that started, with angry moms posting their outrage everywhere, so much so that Motrin decided their best move was to pull the ad. In this case, the old adage “I don’t care what you say about me, as long as you spell my name right” certainly doesn’t hold true. A lot of moms have been vocal about a Motrin boycott, and are voting with their purchase decisions.

You can listen in on some of the conversation at MomsLikeMe.

So happy to see the voice of the consumer is alive and well. Compelling reasons for advertisers to be part of the conversation BEFORE inserting foot in mouth. Or in this case, asserting “baby as fashion statement”.

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Jim Hallock - Executive Creative Director
JWT Boom - info@jwtboom.com