Quick: what image comes to mind with the works “retirement housing”?
I just love the concept behind the winner of a competition in Rotterdam for design in this category, “inspired by the forthcoming retirement of the hippie generation”, embracing this group’s denial of aging. Check out the color, design features, including hallways that look like Star Trek’s Enterprise. It’s a building on top of a water feature, with curvy (groovy?) “Gaudi-like” balconies with self-cleaning glass.
But I have just one question: What do they mean by the “recurrent grass theme” that runs through several parts of the project?
De Plussenburgh built by Arons en Gelauff Architecten www.aronsengelauff.nl. Photo by Jeroen Musch
Jim Hallock - Executive Creative Director
JWT Boom - info@jwtboom.com
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