Ordinarily, this time of year is filled with cheer, but 2008 has been rough and the daily headlines reflect an overwhelmingly bleak economic picture. I worry that the 24/7 news cycle is fueling the problem and sinking consumer confidence even lower.
My search for a balancing set of stories to fuel my optimism about the coming year came to a pleasant halt with the winners of Civic Ventures 2008 Purpose Prize. These outstanding leaders lifted my spirits and served as a much needed dose of hope and resourcefulness.
Through their work as social entrepreneurs, this of group passionate individuals—all age 60 and older—are part of an amazing, and perhaps unexpected, movement. Their “encore careers” in social justice are making lasting change in our country—at a time when we need it most.
JWT BOOM was proud to feature Jim Emerman of Civic Ventures as a speaker at our 2008 Boomer marketing Summit, and I'm thrilled to see this initiative continue to grow.
Here’s to the coming sea change in 2009!
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Lori Bitter - PresidentJWT
Boom - info@jwtboom.com
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